Thursday, January 17, 2019

Keys to Kindle Sales, revisited: Free Day

As posted recently here, and all over the Social Media outlets I maintain to promote Remember When, I scheduled a One Day FREE promotion on the 16th of January this year.

Remember When was four months past publication, and had hit the long tail of low or no sales which commonly happens to a lesser-known author's works.


The idea of the promotion was to do three things:

To get more copies out to people far removed from the author, to generate more Reviews and spread word-of-mouth.

To get some hype going in the sub-genres that matter for both Remember When and the new novel. The particular target was the Espionage sub-genre for e-books on Amazon Kindle.

and, in a gamble...

To see if a high FREE sales rank translated into more exposure and more organic sales after the promotion ended. To "re-start the long tail", if not actually break through.


How'd we do on those?

Good volume for a new author. There will be some benefits, especially if it becomes more reviewed in places like Goodreads.

Yeah, looks like we did good on this. Here are the Peak (best) Rankings, which we hit after hour 22!
Amazon Best Sellers Rank: #3,088 Free in Kindle Store (See Top 100 Free in Kindle Store)
#14 in Kindle Store > Kindle eBooks > Mystery, Thriller & Suspense > Thrillers > Espionage
#33 in Kindle Store > Kindle Short Reads > 90 minutes (44-64 pages) > Literature & Fiction
#45 in Kindle Store > Kindle eBooks > Literature & Fiction > Action & Adventure > Mystery, Thriller & Suspense > Thriller

It's possible we got into the Top Ten for Espionage sub-genre briefly at hour 24, but then the promotion ended. To show you what being in the Top 48 or so gets you... it's Page One of the promotion:



The overall Rank looked like this, to put it in perspective:
 
 
Now, does that give us the gamble? Will people now see and seek out Remember When? Well... We'll find out about that tomorrow or the next day. THANK YOU, EVERYONE for helping make this happen!




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